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One of the pandemic’s lesson was that a clear message is important. Dr. Simon Bacon spoke with Global News about how mixed messages undermined the public’s trust. “One of the biggest problems, especially here in Quebec, has been the inconsistent messaging,” explains the professor of behavioural medicine at Concordia University. “We’ve seen that the more you distrust the government, the less likely you are to keep going with the behaviours that you’ve been engaging in.”

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