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With Quebec announcing its reopening plan on Tuesday, public health experts are warning the provincial government needs to be cautious and ensure its roadmap is as clear as possible.

“The messaging here is going to be very important,” said Kim Lavoie, a Canada research chair in behavioural medicine at the Université du Québec à Montréal.

“(They must) be clear about what targets we need to achieve, what good things are going to happen if we do, and how things are not going to change if we don’t.”

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